Corporate Training & e-Learning Blog


Creating E-Learning Content: How to Personalize Your Course's Content

When most people think of e-Learning, they think of clicking through a boring PowerPoint slide, watching a dated video, and then taking a short 10 question quiz with a pass/fail outcome. People see “mandatory training” and groan inwardly, knowing they get to sit through one more course hoping to pass so that they can forget about it and get on with their day. Which, as it happens, is the exact opposite of what you want in a training course. If you take the time to personalize your e-Learning content, you will find your employees more engaged, more interested, and more likely to retain the information presented during the training.

Why Personalize?

The short answer is because people are unique and all have different learning styles. The issues surrounding learning styles are complex and as different as individuals are. While one person may do fine with reading information, another may absorb the information better while participating in a hands on activity, and still another needs information repeated in order to make it stick. When you throw the same lesson plan at 25 different people, you’re going to have 25 different outcomes. When you find ways to personalize the course content for each person, you can greatly increase the effectiveness of the course.

So Where Do We Start?

When you’re looking to begin personalizing your training, you need to take a look at your audience (your employees) and determine the variables. You may have a few employees that are experts in the subject matter, while some need a refresher course, and still others really do need an introduction to the basics. One of the ways that you can begin each training module is to begin with a pre-test. This can help you determine which employees need the most training, so that you can tailor the content to them. Mid-performing people could use a “light version” to reinforce key points, and those that did well may be able to test out of the training. This can boost morale by not making proficient workers go through the drudgery of taking a course that they don’t need. It can also help you as an employer figure out where to best invest your time and resources in your team.

Software Considerations

If you’re a large company with a strong budget, investing in quality e-Learning software can really help your business meet training goals. Each employee is given a record, and you can keep up with what they have done, what they need to do, and how they have progressed throughout their time at your company. Having an easy to use, interactive program that welcomes people by name is a great way to eliminate some of the dullness from training. It allows them to see their past training history, as well as see what other training might be available to them, to sign up, and to see where their weaknesses are. This type of program can also identify those weaknesses, and tailor training paths to suit individuals.

Ways to Personalize

There are any number of ways that you can personalize e-Learning programs. Aside from the content issues addressed above, you can also allow users to personalize their learning style by giving them options. This allows them to choose everything from fonts and color-schemes, to the voice used to deliver audio content, and even how they choose to interact with the program. Are they using a tablet with a touchscreen? A computer with a standard mouse? All of these things can be altered by individuals to give them a more comfortable learning environment without altering the course content. Many programs even turn the learning process into a game, where you earn rewards for reaching certain milestones or getting a certain number of points.
Using Personalized e-Learning Content will help to improve retention, and empower employees to take an active interest in their training and education. It can streamline your training processes, and help you as an employer identify those employees that are in need of some more focused training, ensuring that your full staff is well-qualified for the job.

Guest Blog Contributor By-line:

Mary Frenson is a Marketing Assistant at, a new source of information on UK companies. Mary is always happy to share her marketing ideas and thoughts on business issues. In her free time she enjoys handicrafts.


  • Great Article on E- Learning programs! I would point out that it would be wise for a company to speak to a training expert on what is best suited for them. Several organizations provide professional e learning courses in matters like health and safety, diversity and inclusion, board governance and they can provide personal training programs for a company for example policy and procedure training. This is quite often one of the most cost effective solutions.

    Thank you for all the information!

    By Anonymous Eva Carter, at 9:45 AM EST  

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