Corporate Training & e-Learning Blog

Saturday

More on Training Analytics

In my last post, I shared Bersin & Associates' assertion that very few companies are successfully measuring the learning effectiveness or business impact of their training programs. However, organizations should be--and want to be--performing those training analytics. They just lack the experience, tools and resources to do so. A second Bersin & Associates training analytics report came out this week supporting the first report and providing more detailed information. The full name of this Training Analytics: Overview is "Training Analytics: What Works? What is Training Analytics? How do you get started?"

Key Points:
  • Measuring training and e-Learning is so important because training is a large investment (companies spend between 1%-4% of total payroll on training--that's $700 to $1,400 per employee per year) and training can generate large amounts of revenue (for product centric businesses that offer customer education and training). Therefore, companies must track and understand the activity, effectiveness and impact of e-Learning and training.
  • The three important training issues discussed in this report are effectiveness, efficiency and compliance. Benchmarks and measures must be established in each area.
  • Training must be correlated to business measures (ROI), such as sales revenue, productivity, turnover and product quality.
  • Training organizations need "actionable" information--information that is specific and detailed enough that specific actions can be taken on it. The report provides examples to illustrate actionable data.
  • It is time for companies to add "measurement systems" (training analytics) to their training budgets. Even spending just "$2-$10 per learner on a training analytics system can provide dramatic improvements in the measurability and ROI of training."
  • Since most companies are migrating 10%-50% or more of their training to e-Learning, more and more data is available now than ever before--such as enrollments, student-hours, completion rates, scores and dropout rates. You can start with these data and reports from your LMS, but that's not enough. Your LMS will not provide the analysis you need.
  • Analytics solutions typically add on to LMS systems and capture data from the LMS as well as other sources. You will need information about costs, revenue, the organizational hierarchy, non-learning data (such as sales data), etc.
With a training analytics solution, companies can rapidly improve their learning programs to deliver higher ROI. This Bersin & Associates report mentions and discusses two turnkey analytics solutions available today: Saba and SumTotal.

Excerpted from www.bersin.com

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