Corporate Training & e-Learning Blog


Enhanced Communication Through Corporate Training and Education - Increased business performance produces bottom-line results

By Jenna Sweeney
President & COO

CramerSweeney Instructional Design
CramerSweeney Family of Companies

Internal and External Communications

Corporate communications come in many shapes, sizes and flavors. You may communicate with your clients using advertising, publicity, media relations, articles, an external website, email - even a blog. You may offer internal employees various information resources such as policies, announcements, an internal secure website, newsletters, email, and an internal blog.

A sure-fire way, however, to increase and enhance your company's communications, visibility and image with internal employees and external clients is to offer training and education. Companies use various forms of instruction to inform people about their company, their products and services, career development, just about anything. Educating both the people who work for you and those for whom you work is vital in today's competitive landscape.

Benefits of Training

Providing training for your employees and clients - or improving the training that you already offer - can increase productivity through increased staff competency and increased asset utilization. When aligned to a specified gap or need, employee training builds workforce behaviors and skills that improve performance, productivity, and the bottom-line. Effective transfer of knowledge from the classroom to the workplace increases productivity, saving your organization time and money in the long-term. Client training increases your customers’ understanding and proficiency with your products, which improves customer satisfaction and keeps them coming back for more.


  • Thank you for the eye-opening article. I never really considered client training as yet another important form of communicating with these important sources of income and revenue! Usually, internal employees are the only recipients and benefactors to the knowledge and skills we impart via our training.

    By Anonymous Anonymous, at 2:13 PM EST  

  • I am so glad I found your training blog! It's jam-packed with useful information and links to top organizations. And I love all the statistics about training and e-learning that are tucked away in interesting locations in your blog. I'll certainly be back for more.

    By Anonymous Nancy, at 2:17 PM EST  

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